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Key Business Analytics: The 60+ Business Analysis Tools Every Manager Needs to Know
作者: Bernard Marr 
出版社: FT Publishing International
出版日期: 2016/02
頁數: 272
ISBN-10: 1292017430
ISBN-13: 9781292017433
書城編號: 1011824
 

原價: HK$435.00 現售: HK$413.25 節省: HK$21.75
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簡介
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

It includes analysis techniques within the following categories:

* Financial analytics – cashflow, profitability, sales forecasts
* Market analytics – market size, market trends, marketing channels
* Customer analytics – customer lifetime values, social media, customer needs
* Employee analytics – capacity, performance, leadership
* Operational analytics – supply chains, competencies, environmental impact
* Bare business analytics – sentiments, text, correlations

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

* What is it?
* When should I use it?
* How do I use it?
* Tips and pitfalls
* Further reading

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.


About the Author:

Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today’s leading business brains.
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Bernard Marr 作者作品表

  • Data Strategy (Paperback)
  • Big Data in Practice (Use Cases) (Hardcover)
  • Key Business Analytics: The 60+ Business Analysis Tools Every Manager Needs to Know
  • Big Data for Small Business For Dummies (Paperback)
  • Key Performance Indicators For Dummies (Paperback)
  • 25 Need-to-Know Key Performance Indicators (Paperback)
  • More with Less (Hardcover)
  • Intelligent Company (Hardcover)
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