Branded Interactions: Creating the Digital Experience (Hardcover)
 
作者: Marco Spies 
分類: Business strategy ,
Advertising ,
Portable & handheld devices: consumer/user guides ,
Computer programming / software development  
書城編號: 1060974

原價: HK$650.00
現售: HK$617.5 節省: HK$32.5

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出版社: Thames & Hudson
出版日期: 2015/10/06
尺寸: 270x203x37mm
重量: 1.61 kg
ISBN: 9780500518175

商品簡介

Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.

All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
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