Marketing Communications Management (Paperback)
 
作者: Paul Copley 
分類: Sales & marketing  
書城編號: 1086334


售價: $854.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Sage Publications Ltd
出版日期: 2014/10/11
尺寸: 265x198x24mm
重量: 0.89 kg
ISBN: 9780857027870
 
>> 相關電子書

商品簡介


Praise for the first edition:

'An excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.' - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff


This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns.

Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi's, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further.

The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Paul Copley 作者作品表

ISE Essentials of Accounting for Governmental and Not-for-Profit Organizations (15 ed) (Paperback)

Loose Leaf for Essentials of Accounting for Governmental and Not-For-Profit Organizations (0015) (Loose Leaf)

eBook: Essentials of Accounting for Governmental and Not-for-Profit Organizations ISE (DRM PDF)

eBook: Essentials of Accounting for Governmental and Not-for-Profit Organizations ISE (DRM EPUB)

eBook: ISE eBook Online Access for Essentials of Accounting for Governmental and Not-for-Profit Organizations (DRM PDF)

eBook: ISE eBook Online Access for Essentials of Accounting for Governmental and Not-for-Profit Organizations (DRM EPUB)

Essentials of Accounting for Governmental and Not-for-Profit Organizations (14 ed) (Hardcover)

eBook: Ebook: Essentials of Accounting for Governmental and Not-for-Profit Organizations (DRM PDF)

Marketing Communications Management (Paperback)

eBook: Marketing Communications Management: Analysis, Planning, Implementation (DRM PDF)

eBook: Marketing Communications Management: Analysis, Planning, Implementation (DRM EPUB)

eBook: Marketing Communications Management (DRM PDF)

eBook: Marketing Communications Management (DRM EPUB)

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)