Competitive Advantage of Emerging Market Multinationals (Hardcover)
 
作者: Peter J Williamson 
分類: Business innovation ,
Entrepreneurship ,
International business ,
Multinationals  
書城編號: 1094748


售價: $1036.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Cambridge University Press
出版日期: 2013/04/04
尺寸: 0x0x0mm
ISBN: 9781107032552

商品簡介
Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a quarter of foreign investment in the world, are a prolific source of innovation and make almost one in three cross-border acquisitions globally. Despite this, traditional theories of international business do not provide a satisfactory explanation of their behaviour or performance. The authors of this book shine new light on the rise of the EMNEs and how they have built a competitive advantage through innovation, novel configurations of their international value chains and the acquisition of companies overseas. Any manager, policy maker or researcher who wishes to understand the emergence of this new breed of multinational will find this book an invaluable resource.
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