Creating New Markets in the Digital Economy (Paperback)
 
作者: Irene C. L. Ng 
分類: Entrepreneurship  
書城編號: 1097209


售價: $448.00

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出版社: Cambridge University Press
出版日期: 2014/02/20
尺寸: 228x152x24mm
重量: 465 grams
ISBN: 9781107627420

商品簡介
Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.
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