Advertising by Design (Paperback)

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作者: Robin Landa 
書城編號: 1100876

原價: HK$748.00
現售: HK$710.6 節省: HK$37.4

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出版社: Wiley
出版日期: 2016/12/14
尺寸: 210x150x22mm
重量: 666 grams
ISBN: 9781118971055

商品簡介
A real-world introduction to advertising design in today's industry

Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design.

Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age.

  • Master the fundamentals of advertising design for a range of media channels
  • Integrate print, web, social media, and more to convey an engaging story
  • Jumpstart your creativity with lessons from top creative directors
  • Build your knowledge base around the reality of modern advertising

Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.

"With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

Robin Landa 作者作品表

eBook: A Career Is a Promise: Finding Purpose, Success, and Fulfillment (DRM EPUB)

A Career Is a Promise: Finding Purpose, Success, and Fulfillment (Paperback)

eBook: A Career Is a Promise: Finding Purpose, Success, and Fulfillment (DRM PDF)

A Career Is a Promise: Finding Purpose, Success, and Fulfillment (Hardcover)

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (Hardcover)

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (Paperback)

eBook: Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (DRM EPUB)

eBook: Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (DRM PDF)

eBook: Advertising by Design (DRM EPUB)

eBook: Advertising by Design (DRM PDF)

Advertising by Design (Paperback)

eBook: Guided Sketchbook That Teaches You How To DRAW!, The (DRM PDF)

eBook: Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself (DRM EPUB)

Graphic Design Solutions (Paperback)

Advertising by Design (Paperback)

eResource for Landa's Designing Brand Experience: Creating Powerful Integrated Brand Solutions (CD-ROM)

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