New Directions in Consumer Research (Hardcover)
 
作者: Paul Hewer 
分類: Market research  
書城編號: 1142224


售價: $10150.00

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出版社: Sage Publications Ltd
出版日期: 2015/10/07
尺寸: 210x150x22mm
重量: 419 grams
ISBN: 9781473911536

商品簡介


This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.

Volume One: Practices

Volume Two: Sharing

Volume Three: Politics

Volume Four: Space


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