As twin agents of creative expression fashion and music have long shared a powerful mutual attraction: from the Sex Pistols to Madonna, Kylie Minogue to Lady Gaga, fashion has consistently amplified our understanding of the band (and in many cases the brand) - fuelling the fantasy, giving context to the sound and adding depth to artists' wider agendas. From pop videos to editorial shoots, via the evolution of some of the industry's most significant and era-defining pairings/collaborations this book will focus on the power of fashion as a make-or-break tool within the music industry's creative process - making it an essential reference point for anyone interested in fashion's role as a medium with which to innovate, communicate and build enduring brands. Providing fascinating insights and behind-the-curtain journeys into the usually closed world of the fashion/music industry it will include original interviews with stylists, photographers, video directors, record label reps, hair & make-up artists, graphic designers and the artists themselves.
