Innovators in Digital News (Paperback)
 
作者: Lucy Kung 
分類: Media studies ,
Press & journalism ,
Graphical & digital media applications  
書城編號: 1177567


售價: $266.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: I B TAURIS
出版日期: 2015/07/30
尺寸: 215x142x27mm
重量: 200 grams
ISBN: 9781784534165
 
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商品簡介
News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.
Lucy Kung 作者作品表

Strategic Management in the Media: Theory to Practice (3 Revised edition) (Hardcover)

Strategic Management in the Media: Theory to Practice (3 Revised edition) (Paperback)

eBook: Strategic Management in the Media: Theory to Practice (DRM EPUB)

eBook: Strategic Management in the Media: Theory to Practice (DRM PDF)

eBook: Strategic Management in the Media: Theory to Practice (DRM EPUB)

eBook: Strategic Management in the Media: Theory to Practice (DRM PDF)

Strategic Management in the Media (Paperback)

Strategic Management in the Media (Paperback)

Innovators in Digital News (Paperback)

Internet and the Mass Media (Paperback)

Strategic Management in the Media (Paperback)

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