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International Business: The New Realities (GE) 4/e
售價:
$855.00
購買後立即進貨, 約需 18-25 天
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出版社: |
華泰文化
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| 出版日期: |
2016/06 |
| 頁數: |
544 |
| ISBN: |
9781292152837 |
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商品簡介 |
| InternationalBusiness:TheNewRealitiescaterstoamillennialstudentaudience,themostdiverseandeducatedgenerationtodate.Thebookspeakstostudentsofthetechnologicalage,facingadiverseandevolvingeconomicenvironmentfueledbytheInternetandmultimediasources.Byaddressingissuessuchasthecompetitivejobmarketandchallengesfacedbyadvancedeconomies,thetextprepsstudentsforinternationalbusinessinourmodernworld.
TheFourthEditionplaysonmillennials’characteristicstoengagetheminthematerial.Thisincludestheirrelianceontechnology,theirdrivetowardsachievementandhelpingtheircommunities,andtheirdesiretoobtainskillstheycanapplytowardsmeaningfuljobs.Theauthorsunderstandwhatmotivatesmillennialstudentsandbuildsontheirgoalstohelpstudentsobtainsuccessfulcareersininternationalbusiness.
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