Advertising (Paperback)
 
作者: Mara Einstein 
分類: Advertising & society ,
Advertising ,
Advertising industry ,
Advertising, marketing & sponsorship law  
書城編號: 1257436

原價: HK$170.00
現售: HK$161.5 節省: HK$8.5

購買此書 10本或以上 9折, 60本或以上 8折

購買後立即進貨, 約需 18-25 天

 
 
出版社: Oxford University Press
出版日期: 2017/08/01
尺寸: 210x140x19mm
重量: 0.27 kg
ISBN: 9780190625894
 
>> 相關電子書

商品簡介
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.

Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?

Mara Einstein 作者作品表

Selling the Sacred: From Crossfit to Qanon (Hardcover)

Selling the Sacred: From Crossfit to Qanon (Paperback)

Religion and Reality TV (Paperback)

Advertising (Paperback)

eBook: Advertising: What Everyone Needs to Know(R) (DRM PDF)

eBook: Advertising: What Everyone Needs to Know(R) (DRM EPUB)

eBook: Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help (DRM EPUB)

eBook: Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help (DRM PDF)

Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help (Hardcover)

eBook: Brands of Faith: Marketing Religion in a Commercial Age (DRM PDF)

Brands of Faith (Paperback)

eBook: Brands of Faith: Marketing Religion in a Commercial Age (DRM EPUB)

eBook: Brands of Faith: Marketing Religion in a Commercial Age (DRM PDF)

eBook: Media Diversity: Economics, Ownership, and the Fcc (DRM EPUB)

eBook: Media Diversity: Economics, Ownership, and the Fcc (DRM PDF)

eBook: Media Diversity: Economics, Ownership, and the Fcc (DRM PDF)

Media Diversity: Economics, Ownership, and the Fcc (Hardcover)

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)