Contemporary Issues in Marketing and Consumer Behaviour (Paperback)
 
作者: Elizabeth Parsons 
書城編號: 1263569


售價: $560.00

抱歉! 此商品已售罄, 不能訂購

如此商品日後有貨, 請通知我, 我的電郵/用戶名稱是:
 
 
出版社: Taylor & Francis
出版日期: 2017/08/03
尺寸: 234x156x16mm
重量: 0.28 kg
ISBN: 9780415826914

商品簡介


This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship between marketing and psychoanalysis.

This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.

Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Elizabeth Parsons 作者作品表

Contemporary Issues in Marketing and Consumer Behaviour (0003) (Hardcover)

Contemporary Issues in Marketing and Consumer Behaviour (0003) (Paperback)

Contemporary Issues in Marketing and Consumer Behaviour (Paperback)

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)