Researching UX - Analytics (Paperback)
 
作者: Luke Hay 
分類: Web graphics & design ,
Human-computer interaction  
書城編號: 1270862

原價: HK$392.00
現售: HK$372.4 節省: HK$19.6

購買此書 10本或以上 9折, 60本或以上 8折

購買後立即進貨, 約需 18-25 天

 
 
出版社: O'Reilly Media
出版日期: 2017/01/20
尺寸: 235x181x10mm
重量: 0.29 kg
ISBN: 9780994347077

商品簡介


Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.

This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:

  • why you need to gather analytics data for your UX projects
  • getting set up with analytics tools
  • analyzing data
  • how to find problems in your analytics
  • using analytics to aid user research, measure and report on outcomes

By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)