Cambridge Handbook of Consumer Psychology (Paperback)
 
作者: Michael I. Norton 
分類: Sociology ,
Social, group or collective psychology ,
Economics ,
Market research  
書城編號: 1271850


售價: $658.00

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出版社: Cambridge University Press
出版日期: 2017/03/16
尺寸: 262x197x39mm
重量: 1450 grams
ISBN: 9781107641426

商品簡介
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.
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