Wine Marketing and Sales (Hardcover)
 
作者: Paul Wagner 
書城編號: 1285523

原價: HK$750.00
現售: HK$712.5 節省: HK$37.5

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出版社: VINE HOUSE DISTRIBUTION
出版日期: 2019/05/27
尺寸: 210x150x22mm
重量: 0.95 kg
ISBN: 9781935879442

商品簡介


The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually).

This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape.

  • Social Media Marketing & Ecommerce
  • Digital Marketing & Wine Delivery Applications
  • New Trends in Packaging, e.g. Augmented Reality Labeling
  • Sales and Marketing Metrics
  • Complete Regulatory Compliance
  • Going Mobile with Website Strategies
  • Supply Chain Management
  • The Promise of Direct-to-Consumer Sales
  • The New Demographics of Wine Consumption & Wine Tourism

Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.

Paul Wagner 作者作品表

Vertical Exposure: A Dan Courtwright Mystery (Paperback)

High Sierra Quarry (Paperback)

Marriage wisdom: The wisdom keys to Marital blissfulness (Paperback)

Einige praktisch wichtige Düngungsfragen unter Berücksichtigung neuer Forschungsergebnisse (Paperback)

Einige praktisch wichtige Düngungsfragen unter Berücksichtigung neuer Forschungsergebnisse (Hardcover)

Wine Marketing and Sales (Hardcover)

Point-of-Care Ultrasound Fundamentals: Principles, Devices, (Paperback)

eBook: Die Eppsteinschen Lehensverzeichnisse und Zinsregister des XIII. Jahrhunderts: Nach dem Eppsteinschen Lehenbuche mit Beitragen zur Altesten Ges

eBook: Stromungsenergie und mechanische Arbeit: Beitrage zur abstrakten Dynamik und ihre Anwendung auf Schiffspropeller, schnelllaufende Pumpen und Tu

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