Multilatinas (Hardcover)
 
作者: Veneta Andonova 
分類: International business ,
Multinationals ,
Latin America  
書城編號: 1340145


售價: $1176.00

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出版社: Cambridge University Press
出版日期: 2017/11/16
尺寸: 228x152x37mm
重量: 808 grams
ISBN: 9781107130043

商品簡介
The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.
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