Encyclopedia of Sports Management and Marketing (Hardcover)
 
作者: Linda E Swayne 
分類: Sales & marketing ,
Sports management & facilities  
書城編號: 1345909


售價: $8850.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Sage Publications Ltd
出版日期: 2011/08/08
尺寸: 279x215x137mm
重量: 6101 grams
ISBN: 9781412973823
 
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商品簡介


This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

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