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Management and Business Research (Paperback) 
此書已出版了新版
原價:
HK$580.00 
現售:
HK$551
節省:
HK$29 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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商品簡介 |
| The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management.
New to This Edition:
- Coverage of online data collection, netnography, big data and data visualization.
- Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor.
- Annotated further reading recommendations.
An important new feature is the Research in Action textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'top tip' for doing research successfully.
The book is complemented by a FREE online resources including PowerPoint slides, datasets, multiple-choice questions, e-flashcards and links to additional online material.
Suitable reading for any student carrying out a research project, dissertation or thesis in business and management.
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