Adobe Analytics For Dummies (Paperback)
 
作者: Mark Stringham 
分類: Market research ,
Business applications  
書城編號: 1472697

原價: HK$300.00
現售: HK$285 節省: HK$15

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出版社: Wiley
出版日期: 2019/04/02
尺寸: 210x150x22mm
重量: 0.57 kg
ISBN: 9781119446088
 
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商品簡介
Use Adobe Analytics as a marketer --not a programmer

If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

  • Evaluate your marketing strategies and campaigns
  • Explore implementation fundamentals and report architecture
  • Apply Adobe Analytics to multiple sources
  • Succeed in the workplace and expand your marketing skillset

The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

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