Consumer Behaviour (Paperback)
 
作者: Zubin Sethna 
書城編號: 1494257


售價: $868.00

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出版社: Sage Publications Ltd
出版日期: 2019/04/03
尺寸: 246x189x44mm
重量: 1193 grams
ISBN: 9781526450012

商品簡介


Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.


New to this edition:

  • Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
  • A new feature exploring the experiential role of brands in consumers' lives today titled 'Brand Experiences'
  • A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges

Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.

Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.

Zubin Sethna 作者作品表

Consumer Behaviour (5 Revised edition) (Paperback)

Consumer Behaviour (5 Revised edition) (Hardcover)

eBook: Consumer Behaviour (DRM PDF)

eBook: Consumer Behaviour (DRM EPUB)

Consumer Behaviour (Paperback)

Consumer Behaviour (Paperback)

Entrepreneurial Marketing: Global Perspectives (Hardcover)

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