In 1979 John Carona founded Associa, a community association management company, with only one client. Under his leadership, Associa has evolved into the largest and most successful management company in North America.

In his second book, In the Common Interest II: Embracing Five Star Customer Service, Carona shares the secrets of his success for those in the community management industry and any leader interested in the "how" of building a successful service business. Customer service is at the heart of his philosophy, guiding his employees in every action, communication, process, and relationship. It permeates every aspect of his company, from employee culture to client relationships.

Carona does not brag about his success; he genuinely wants to help others create their own successes. He shares the details of his approach: Associa's mission statement, four pillars, and five core values, as the tools for implementing his Five Star Customer Service Model. Each chapter includes easy-to-understand explanations of these tenets, a "Service in Action" case study, and self-assessment questions that readers can use to guide their own organizational development.

​You will walk away with a thorough understanding of the importance of customer service and how to implement similar policies and practices to help your own organization be the best it can be.