Part I: Killing the Media.- Weaponizing Reality: An Introduction to Trump's War on the Media.- Trump & the Press: A Murder-Suicide Pact.- Part II: Fake News.- Turning the Tables: How Trump Turned Fake News from a Weapon of Deception to a Weapon of Mass Destruction of Legitimate News.- Trump's War Against the Media, Fake News, and (A)Social Media.- The War of Images in the Age of Trump.- Part III: Reporting Trump: Building the Brand.- 'Authentic' Men and 'Angry' Women: Trump, Reality TV and Gendered Constructions of Business and Politics.- Covering Trump: Reflections from the Campaign Trail and the Challenge for Journalism.- The Scottish provenance of Trump's approach to the media.- Part IV: The Politics of Performance.- The Donald: Media, Celebrity, Authenticity and Accountability.- The Big Standoff: Trump's Handshakes and the Limits of News Values.- "Classic Theatre" As Media Against Trump: Imagining Chekhov.- Trump and Satire: America's Carnivalesque President and his War on Television Comedians.- Part V: Media Out of the Margins.- President Troll: Trump, 4Chan and Memetic Warfare.- Trump, the First Facebook President: Why Politicians Need Our Data Too .- Trump's Foreign Policy in the Middle East: Conspiratorialism in the Arab Media Sphere.