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Cases in Electronic Commerce
原價:
HK$863.00 
現售:
HK$819.85
節省:
HK$43.15 購買此書 10本或以上 9折, 60本或以上 8折
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商品簡介 |
| Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
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