Political Marketing (Paperback)
 
作者: Jennifer Lees-Marshment 
分類: Media studies ,
Elections & referenda ,
Political campaigning & advertising ,
Sales & marketing  
書城編號: 1560930


售價: $430.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Taylor & Francis
出版日期: 2019/05/22
尺寸: 244x172x15mm
重量: 502 grams
ISBN: 9780815353225

商品簡介


Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.

New Features and benefits of the third edition:

  • Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit;
  • A new employability section on political marketing in the workplace;
  • Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments.

Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

Jennifer Lees-Marshment 作者作品表

Political Management in Practice: Lessons from Around the Globe (Hardcover)

Political Management in Practice: Lessons from Around the Globe (Paperback)

eBook: Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and Reformers (DRM EPUB)

eBook: Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and Reformers (DRM PDF)

The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and Reformers (Paperback)

The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and Reformers (Hardcover)

Political Management (Paperback)

eBook: Political Management: The Dance of Government and Politics (DRM PDF)

eBook: Political Management: The Dance of Government and Politics (DRM EPUB)

Political Marketing (Paperback)

eBook: Political Marketing and Management in the 2017 New Zealand Election (DRM PDF)

eBook: Political Marketing and Management in the 2017 New Zealand Election (DRM EPUB)

Political Marketing (Paperback)

Political Marketing (Paperback)

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