Social Media Intelligence (Paperback)
 
作者: Wendy W Moe 
分類: Media studies ,
Ethical & social aspects of IT ,
Social networking  
書城編號: 1562236


售價: $420.00

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出版社: Cambridge University Press
出版日期: 2019/06/13
尺寸: 210x150x22mm
重量: 381 grams
ISBN: 9781108708029

商品簡介
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence.
Wendy W Moe 作者作品表

Social Media Intelligence (Paperback)

Social Media Intelligence (Hardcover)

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