International Luxury Brand Strategy (Paperback)
 
作者: Pierre Xiao Lu 
分類: Sales & marketing management ,
Sales & marketing  
書城編號: 1562969


售價: $518.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Taylor & Francis
出版日期: 2019/10/31
尺寸: 235x159x22mm
重量: 459 grams
ISBN: 9781138614840
 
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商品簡介


This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.

The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time.

From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.

Pierre Xiao Lu 作者作品表

eBook: International Luxury Brand Strategy (DRM EPUB)

eBook: International Luxury Brand Strategy (DRM PDF)

International Luxury Brand Strategy (Paperback)

eBook: Elite China (DRM EPUB)

eBook: Elite China (DRM PDF)

Elite China (Paperback)

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