Methods for Social Inquiry (Paperback)
 
作者: Jennifer Cyr 
分類: Research methods: general ,
Social research & statistics ,
Social & cultural anthropology, ethnography ,
Political science & theory  
書城編號: 1563816


售價: $280.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Cambridge University Press
出版日期: 2019/03/28
尺寸: 210x150x22mm
重量: 381 grams
ISBN: 9781316638798

商品簡介
What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.
Jennifer Cyr 作者作品表

Methods for Social Inquiry (Paperback)

Focus Groups for the Social Science Researcher (Hardcover)

Fates of Political Parties (Hardcover)

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