Creative (Climate) Communications (Paperback)
 
作者: Maxwell Boykoff 
分類: Media, information & communication industries ,
Environmentalist thought & ideology ,
Environmentalist, conservationist & Green organizations ,
Climate change ,
Social impact of environmental issues  
書城編號: 1563825


售價: $350.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Cambridge University Press
出版日期: 2019/07/04
尺寸: 210x150x22mm
重量: 381 grams
ISBN: 9781316646823

商品簡介
Conversations about climate change at the science-policy interface and in our lives have been stuck for some time. This handbook integrates lessons from the social sciences and humanities to more effectively make connections through issues, people, and things that everyday citizens care about. Readers will come away with an enhanced understanding that there is no 'silver bullet' to communications about climate change; instead, a 'silver buckshot' approach is needed, where strategies effectively reach different audiences in different contexts. This tactic can then significantly improve efforts that seek meaningful, substantive, and sustained responses to contemporary climate challenges. It can also help to effectively recapture a common or middle ground on climate change in the public arena. Readers will come away with ideas on how to harness creativity to better understand what kinds of communications work where, when, why, and under what conditions in the twenty-first century.
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