Digital Health Promotion (Paperback)
 
作者: Ivy O'Neil 
出版社: Wiley-Blackwell
出版日期: 2019/08/30
尺寸: 229x152x14mm
重量: 258 grams
ISBN-10: 1509533311
ISBN-13: 9781509533312
書城編號: 1568719
 


售價: $221.00

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商品簡介
 


Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health.

Ivy O'Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O'Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values.

Offering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy.

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