Theory of the Hashtag (Paperback)
 
作者: Andreas Bernard 
出版社: Wiley-Blackwell
出版日期: 2019/08/20
尺寸: 185x146x10mm
重量: 0.16 kg
ISBN-10: 1509538941
ISBN-13: 9781509538942
書城編號: 1568748
 

原價: HK$130.00
現售: HK$123.5 節省: HK$6.5

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商品簡介
 


This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate.

Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing - two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.

Andreas Bernard 作者作品表

Theory of the Hashtag (Paperback)
Triumph of Profiling (Paperback)

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