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Competitive Advantage Through Information Technology
原價:
HK$1509.00
現售:
HK$1433.55
節省:
HK$75.45 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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出版社: |
McGraw-Hill
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出版日期: |
1996 |
頁數: |
370 |
ISBN: |
9780070112506 |
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商品簡介 |
This MBA-level text can be used in an Management Information Systems, or Corporate Information Systems, or Executive Information Systems course.
This project-based text focuses on using information technology (IT) for a competitive advantage and has a global emphasis.
Students will analyze real companies and develop competitive strategies. Students will analyze original and published case studies throughout the text.
The text builds to a major project where students will design an information technology strategy for a real business.
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