Event Studies (Paperback)
 
作者: Donald Getz 
分類: Events management industries  
書城編號: 1596436


售價: $686.00

購買後立即進貨, 約需 7-14 天

 
 
出版社: Taylor & Francis
出版日期: 2019/11/20
尺寸: 248x191x44mm
重量: 1.43 kg
ISBN: 9780367085636

商品簡介


Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.

This title draws from a large number of foundation disciplines and closely related professional fields to foster interdisciplinary theory focused on planned events. This revised edition has been updated to reflect and examine a number of substantial and important new ideas.

New to the fourth edition:

  • new sections on the evolution of design theory, management, planning and marketing theory applied to events, sensory stimulation, leadership, and the nature of crises and security issues;

  • new content on critical event studies and what this means for research and practice, the life-cycle model for event programming, and an action plan for how events can be a positive force in sustainable cities;
  • new and additional case studies from a wide range of international events, and reviews of the evolving theory of contemporary research in events studies are included throughout.

This will be an invaluable resource for all undergraduate students of events studies throughout their degree programmes.

Donald Getz 作者作品表

Event Studies (Paperback)

Event Stakeholders (Paperback)

Event Impact Assessment (Paperback)

eBook: Event Impact Assessment: Theory and methods for event management and tourism (DRM PDF)

eBook: Event Evaluation:: Theory and methods for event management and tourism (DRM PDF)

Event Studies (Paperback)

Event Studies: Theory, Research and Policy for Planned Events, 2nd Edition

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