Strategic Social Marketing (Hardcover)
 
作者: Jeff French 
分類: Economics, finance, business & management ,
Sales & marketing  
書城編號: 1607901


售價: $2002.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Sage Publications Ltd
出版日期: 2019/12/14
尺寸: 232x186x51mm
重量: 1414 grams
ISBN: 9781526446039

商品簡介


Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including:

  • New ideas introducing core values and ways of thinking about behaviour and social change
  • Integration of the latest concepts, research, and frameworks informing behaviour and social change efforts
  • New vignettes and short case studies from leading thinkers in the field to illustrate concepts and ideas throughout the text

The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising 'value', 'systems thinking', 'the social marketing intervention mix', and 'critical social marketing', in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.

Jeff French 作者作品表

Strategic Social Marketing (Hardcover)

Strategic Social Marketing (Paperback)

Social Marketing and Public Health (Paperback)

eBook: Social Marketing and Public Health: Theory and Practice (DRM PDF)

eBook: Social Marketing and Public Health: Theory and Practice (DRM EPUB)

Strategic Social Marketing (Paperback)

Social Marketing Casebook (Paperback)

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)