Marketing Communications (Hardcover)
 
作者: John Egan 
書城編號: 1607904


售價: $1880.00

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出版社: Sage Publications Ltd
出版日期: 2020/01/11
尺寸: 232x186x47mm
重量: 1.13 kg
ISBN: 9781526446886

商品簡介


John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.

New to this edition:

- New chapters on Digital Marketing and Analytics and Social Media Marketing

- Strong focus on marketing communications analytics

- Update of examples, case studies and references

Online resources for both instructors and students complement the book.

Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.

John Egan 作者作品表

eBook: Drifting from the Bright: New and selected poems (DRM EPUB)

Drifting from the Bright: New and selected poems (Paperback)

eBook: Marketing Communications (DRM PDF)

eBook: Marketing Communications (DRM EPUB)

The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners (Hardcover)

eBook: Return to the Sea (DRM EPUB)

Marketing Communications (Paperback)

Marketing Communications (Hardcover)

eBook: Taxi Cab Stories (DRM EPUB)

eBook: Tower (DRM EPUB)

eBook: Crossing the Heads (DRM EPUB)

eBook: Lines Continue Forever (DRM EPUB)

Marketing Communications (Paperback)

Relationship Marketing (Paperback)

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