Sports Business Management (Paperback)
 
作者: George Foster 
出版社: Taylor & Francis
出版日期: 2020/08/12 (快將出版)
尺寸: 254x178x49mm
ISBN-10: 0367356066
ISBN-13: 9780367356064
書城編號: 1642263
 


售價: $1200.00

* 購買後立即進貨, 約需 18-25 天 *


 
內容簡介
 

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.

Foster, O'Reilly and D vila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations.

The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

George Foster 作者作品表

Sports Business Management (Paperback)
Sports Business Management (Paperback)

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