Give Yourself a Nudge (Paperback)
 
作者: Ralph L Keeney 
分類: Psychological theory & schools of thought ,
Behavioural theory (Behaviourism) ,
Occupational & industrial psychology ,
Cognition & cognitive psychology ,
Behavioural economics ,
Management decision making ,
Organizational theory & behaviour  
書城編號: 1645719

原價: HK$220.00
現售: HK$209 節省: HK$11

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出版社: Cambridge University Press
出版日期: 2020/04/23
尺寸: 210x150x22mm
重量: 381 grams
ISBN: 9781108715621

商品簡介
The best way to improve your quality of life is through the decisions you make. This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions. These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered. All of the nudges are based on psychology and behavioral economics research and are accessible to all readers. The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face. Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred. We all can improve our decision-making and reap the better quality of life that results. This book shows you how.
Ralph L Keeney 作者作品表

Give Yourself a Nudge (Paperback)

Decisions with Multiple Objectives (Paperback)

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