e-Business Fundamentals (Hardcover)
 
作者: Peter Eckersley Lisa Harris Paul Jackson 
系列: Routledge eBusiness
分類: E-commerce: business aspects ,
Business mathematics & systems ,
Internet guides & online services ,
Computer networking & communications  
書城編號: 180415


售價: $546.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Routledge
出版日期: 2003/07/28
頁數: 288
重量: 0.63 kg
ISBN: 9780415255943

商品簡介


This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.

After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice.

This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment.

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Peter Eckersley Lisa Harris Paul Jackson 作者作品表

e-Business Fundamentals (Hardcover)

e-Business Fundamentals

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