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ESSENTIAL WRITING TECHNIQUES　　Four steps to achievement: plan purposefully, prepare prayerfully, proceed positively, pursue persistently.　　William A. Ward　　Better three hours too soon than a minute too late.　　William Shakespeare　　Identifying the Purpose for Writing　　The purpose for writing is the primary reason to write: the objective or desired result. It is also helpful to specify what you want your reader to know, think, feel or do. Accurate determination of purpose sets a clear direction which all subsequent moves will follow during the writing.　　Determining the Message Content　　The message content is significant because the points made in the content fulfill the purpose. That is, they provide necessary details.　　You should make a list of the points that you must include:　　○ reasons to support your position or decision,　　○ benefits adapted to your reader, and　　○ points to overcome anticipated objections from the reader.　　Organizing the Materials Logically　　If you were to drive from Hong Kong to Beijing, would you just hop into your car and take off? Not very likely. You would plan ahead; the same is true for writing. Having identified the purpose for writing and determn ...