|
|
eBook: We First: How Brands and Consumers Use Social Media to Build a Better World (DRM EPUB)
原價:
HK$132.00 
現售:
HK$125.4
節省:
HK$6.6
抱歉! 此商品已售罄, 不能訂購
|
|
|
商品簡介 |
| Named Strategy + Business best marketing book of 2011A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies. |
|
|
