Bestselling author and psychologist Richard Wiseman had become increasingly frustrated with the self-help industry and its snake-oil treatments. Here, bringing together a remarkably diverse range of scientific data, he has crafted a no-nonsense response to their ineffectual programs. Filled with tips and tricks that come straight from the latest scientific journals and his own original research, Wiseman outlines the new science of "rapid change" and describes with clarity and infectious enthusiasm how these quirky, sometimes counterintuitive techniques can be effortlessly incorporated into your everyday life.