eBook: Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor (DRM PDF)
 
電子書格式: DRM PDF
作者: Larry Silver 
分類: Renaissance art ,
European history ,
Early modern history: c 1450/1500 to c 1700 ,
Social & cultural history ,
Sales & marketing ,
c 1500 to c 1600 ,
Europe  
書城編號: 24810025

原價: HK$975.00
現售: HK$926.25 節省: HK$48.75

購買後立即進貨, 約需 1-4 天

 
 
製造商: Princeton University Press
出版日期: 2022/06/14
頁數: 320
ISBN: 9780691245898
 
>> 相關實體書

商品簡介
Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Durer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.
Larry Silver 作者作品表

Art and Dis-Illusion in the Long Sixteenth Century (Hardcover)

eBook: Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor (DRM EPUB)

eBook: Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor (DRM PDF)

Europe Views the World, 1500-1700 (Hardcover)

Canons and Values - Ancient to Modern (Paperback)

Rembrandt's Holland (Hardcover)

eBook: Peasant Scenes and Landscapes: The Rise of Pictorial Genres in the Antwerp Art Market (DRM EPUB)

eBook: Peasant Scenes and Landscapes: The Rise of Pictorial Genres in the Antwerp Art Market (DRM PDF)

Pieter Bruegel (Hardcover)

Grand Scale (Hardcover)

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