Creating a stimulating social theory with long-lasting influence for generations of scholars is driven by multiple interacting factors. The fortune of a theory is determined not only by the author's creative mind but also by the ways in which principal concepts are understood and interpreted. The proper understanding of a social theory requires a good grasp of major historical, political, and cultural challenges that contribute to its making. Considering these issues, Markova explores Serge Moscovici's theory of social representations and communication as a case study in the making of a dialogical social theory. She analyses both the undeveloped features and the forward-moving, inspirational highlights of the theory and presents them as a resource for linking issues and problems from diverse domains and disciplines. This dialogical approach has the potential to advance the dyad Self-Other as an irreducible intellectual, ethical, and aesthetic unit in epistemologies of the human and social sciences.
