The Revenue Operations Manual: How to Build a High-Growth, Predictable and Scalable Business (Hardcover)
 
作者: Laura Adint 
分類: Sales & marketing management ,
Sales & marketing  
書城編號: 27727308


售價: $1358.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Kogan Page
出版日期: 2024/09/24 (快將出版)
ISBN: 9781398616783

商品簡介


Growing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable and scalable revenue machine.

The Revenue Operations Manual takes you through every aspect of this evolving function, whether that's understanding what exactly it is, or how to effectively build your team, technology and partnerships to ensure your go-to-market strategies support business goals and revenue growth.

Using case studies, examples of best practices (and of what not to do), this book offers expertise and interviews from world-class operators from hypergrowth companies, and provides a blueprint on the mindset required to build and scale this critical business function. Understand the value that Revenue Operations can bring to your business, the right time to invest in it, and how to maximize the outcomes this team can drive.

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