The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two.

It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and 'household name' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.

Contents

Introduction The rise of management Strategy, mission and stakeholders Structure, size and growth Communication across the functions Leadership and motivation Organisational culture and change The external micro-environment The macro-environment: political influences The macro-environment: economic influences The macro-environment: socio-cultural influences The macro-environment: technological influences The macro-environment: legal influences The macro-environment: environmental influences The macro-environment: demographic influences

Author Bio

John Brinkman is Vice Dean of Hope Business School, Liverpool Hope University, UK, and the author of several journal articles.

Ilva Navarro Bateman and Donna Harper are Lecturers at Hope Business School, Liverpool Hope University, UK.

Caroline Hodgson works in the Business School at the University of Lincoln, currently working with SMEs in the Lincolnshire area.