Intelligent Company (Hardcover)
 
作者: Bernard Marr 
分類: Management decision making  
書城編號: 376069


售價: $500.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Wiley
出版日期: 2010/04/05
尺寸: 237x162x32mm
重量: 0.5 kg
ISBN: 9780470685952
 
>> 相關電子書

商品簡介


Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages.

As information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation and communication.

This latest book by best-selling management expert Bernard Marr will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply.

Loaded with practical step-by-step guidance, simple tools and real life examples of how leading organizations such as Google, CocaCola, Capital One, Saatchi & Saatchi, Tesco, Yahoo, as well as Government Departments and Agencies have put the principles into practice.

The five steps to more intelligent decision making are:

  • Step 1: More intelligent strategies - by identifying strategic priorities and agreeing your real information needs
  • Step 2: More intelligent data - by creating relevant and meaningful performance indicators and qualitative management information linked back to your strategic information needs
  • Step 3: More intelligent insights - by using good evidence to test and prove ideas and by analysing the data to gain robust and reliable insights
  • Step 4: More intelligent communication - by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read way
  • Step 5: More intelligent decision making - by fostering an evidence-based culture of turning information into actionable knowledge and real decisions

"Bernard Marr did it again This outstanding and practical book will help your company become more intelligent and more successful. Marr takes the fields of business-intelligence, analytics and scorecarding to bring them together into a powerful and easy-to-follow 5-step framework. The Intelligent Company is THE must-read book of our times."
Bruno Aziza, Co-author of best-selling book Drive Business Performance and Worldwide Strategy Lead, Microsoft Business Intelligence

"Book after book Bernard Marr is redefining the fundamentals of good business management. The Intelligent Company is a must read in these changing times and a reference you will want on your desk every day "
Gabriel Bellenger, Accenture Strategy

Bernard Marr 作者作品表

Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society (Hardcover)

Data-Driven HR: How to Use Ai, Analytics and Data to Drive Performance (0002) (Paperback)

Data-Driven HR: How to Use Ai, Analytics and Data to Drive Performance (0002) (Hardcover)

eBook: Data-Driven HR: How to Use AI, Analytics and Data to Drive Performance (DRM EPUB)

eBook: Data-Driven HR: How to Use AI, Analytics and Data to Drive Performance (DRM PDF)

eBook: Future Internet: How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society (DRM EPUB)

eBook: Future Internet: How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society (DRM PDF)

Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World (MP3 CD)

Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World (Compact Disc)

Future Skills: The 20 Skills and Competencies Ever yone Needs to Succeed in a Digital World (Hardcover)

Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance (MP3 CD)

Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance (Compact Disc)

延展實境|消費者體驗的大革命

eBook: Future Skills (DRM EPUB)

eBook: Future Skills (DRM PDF)

Business Trends in Practice: The 25+ Trends That Are Redefining Organizations (Compact Disc)

Business Trends in Practice: The 25+ Trends That Are Redefining Organizations (MP3 CD)

eBook: Business Trends in Practice (DRM PDF)

eBook: Business Trends in Practice (DRM EPUB)

eBook: Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence (DRM PDF)

還有... [顯示所有作品]

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)