Corporate Social Strategy (Paperback)
 
作者: Bryan Husted 
分類: Business strategy ,
Business ethics & social responsibility  
書城編號: 382577


售價: $434.00

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出版社: Cambridge University Press
出版日期: 2010/11/11
尺寸: 227x154x19mm
重量: 585 grams
ISBN: 9780521149631

商品簡介
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.
Bryan Husted 作者作品表

Corporate Social Strategy (Paperback)

Corporate Social Strategy (Paperback)

Corporate Social Strategy (Hardcover)

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