Brazilian Multinationals (Hardcover)
 
作者: Afonso Carlos Correa Fleury 
分類: International business ,
Multinationals ,
Brazil  
書城編號: 384671


售價: $1526.00

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出版社: Cambridge University Press
出版日期: 2011/02/10
尺寸: 235x165x32mm
重量: 851 grams
ISBN: 9780521519489

商品簡介
Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India, and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.
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