Designing Effective Web Surveys (Paperback)
 
作者: Mick Couper 
分類: Research methods: general ,
Market research  
書城編號: 386982


售價: $854.00

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出版社: Cambridge University Press
出版日期: 2008/09/01
尺寸: 232x179x24mm
重量: 932 grams
ISBN: 9780521717946

商品簡介
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.
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