Writing Skills for Public Relations (Paperback)
 
作者: John Foster 
分類: Writing skills ,
Public relations  
書城編號: 419480


售價: $420.00

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出版社: KOGAN PAGE
出版日期: 2012/10/03
尺寸: 234x159x19mm
重量: 0.43 kg
ISBN: 9780749465438
 
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商品簡介



This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public Relations includes guidance on:

-- developing and policing a house style
-- avoiding clich s and jargon
-- ensuring readability
-- writing press releases
-- using social media
-- public speaking and speech writing
-- proof correction marks
-- the legal issues facing writers

Informed by British expertise and practice, this new edition also includes information on developing your web presence, online newsletters, blogs and websites, setting up an online media center, and writing for social media.

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