Statistics for Marketing and Consumer Research (Paperback)
 
作者: Mario Mazzocchi 
分類: Market research  
書城編號: 494433


售價: $742.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Sage Publications Ltd
出版日期: 2008/05/22
尺寸: 236x170x28mm
重量: 726 grams
ISBN: 9781412911221
 
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商品簡介
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

Mario Mazzocchi 作者作品表

Statistics for Marketing and Consumer Research (Paperback)

eBook: Statistics for Marketing and Consumer Research (DRM PDF)

eBook: Statistics for Marketing and Consumer Research (DRM EPUB)

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